About Sidney
D. Sidney Potter is someone who ate, slept, and breathed real estate flipping since its newest inception in 2002 to its crash in 2007. Based in Pasadena, he was in Riverside, California when the phenomena began, which had some of the highest housing appreciation rates in the US. Quoted in several major metropolitan newspapers, Sidney bought just under 50 new tract homes for $17,000,000+ during a five year period.

He often employed a controversial ‘burn and churn’ strategy of putting multi-homes under construction for as little as $3,000 and rapidly reselling these homes at a substantial profit. This methodology proved to be effective, brutal, and efficient. Sidney became an authority on this type of speculating and was able to formulize a "how-to" on the do's and don'ts of new tract investing. Having made $1.2 million in four short years, Sidney then found himself engaged in the cleanup aftermath of several flip properties gone bad, which nearly ruined him financially.

“The Flip” provides insights into the world of real estate flipping, and real estate investing. Sidney’s experience can provide the guidance and direction you seek to help avoid obstacles and pitfalls, and help you earn money through real estate even during these difficult times.

As a member of the National Association of Realtors and the National Association of Home Builders, Sidney began his real estate career in 1992 as a mortgage operations consultant for Synergy Consultancy Group, and proceeded to work for Marcus & Millichap and Sperry Van Ness as a commercial real estate broker selling shopping centers and storefront retail.

In addition to being a former member of the International Council of Shopping Centers, he holds a BA, 2 MBA’s and part of a Doctorate from Pepperdine University. Most recently he served on the Board of Directors for two major HOA’s in Las Vegas.

To learn more about the world of real estate flipping, order “The Flip” now.
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